Search Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.

In the realm of search engine's, there is a very thin line between a good ranking and a spam.  The last couple of years has seen search engine's adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.

In a few cases clients have come to SpreadableIdeas to seek help after they have been "black listed", blocked or banned by Google.  When this happens to a company's website or a celebrity's website or any website, it can be devistating.  To a business it will mean loss of revenue and to a celebrity loss of exposure or fans.  Which ever way you quantify the loss, the bottom line is that there will be one.  To get the site re-listed and accepted by Google and off the black list takes time, effort and this translates into money.

We recommend that you consult with SpreadableIdeas before you use any quick fixes offered on the net today.  Many will offer you listings, submission and optimization to 1,000 search engines for one low price.  These are all engine spammers and may result in your site being "black listed" or banned, and in manny instances they are just plain old "scams".

Our approach is a long term approach as we will explain.

SpreadableIdeas approaches your website with an intention to

• Understand the direction and objective of your business and pin down the target areas from a marketing angle
• Visualize your site from a customer's angle in order to reconstruct the content as the market needs it
• Analyze the current position in the search engine rankings.
• Understand the social positioning of the site - Link status & competitor analysis

What we offer..

We offer what we have delivered to others like you and what we have practiced.  We design your website
within the guidelines of Search Engine Optimization.

• We preserve the existing foundation and credibility of your website
• Preserve the existing reference (incoming links) to your website
• Enhance the internal page linking so that all the important pages are highly ranked
• Judiciously submit your website to the most trustworthy search engines and directories.
• We utilize the principles of Latent Semantic Analysis (LSA) which Google adheres to, in constructing your content
• We will build your Social reference system brick by brick so that over time, your site has built a solid reputation in its domain
• We provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house.

Results

SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business
entity on the web has a budget allocated for the site optimization.  The most obvious benefits visible are..

• Your site starts getting recognized for a particular business and for a set of targeted keywords
• From a state of anonymity, your website achieves a level of respectability which was not possible without SEO
• A higher visibility means a higher traffic – which ultimately transforms to a better business prospects.
• SEO is a long term investment and many times the results of a good SEO effort get better with age – just like an aged wine
• Your website will take less time to upload and the server downtime is also reduced if the SEO was done in the right way
• Visitor stickiness increases on the website since the redundant features of the site are removed
• A good SEO strategy will ensure a greater conversion for your storefront

Our Guarantee

The easiest and honest answer is "none", the reality is that after completing the SEO on your website, re-launching the site as optimized and monitoring the results, we can guarantee that over time we will see results.  What we can not guarantee is how soon, or how much will the results be.

Again, this is the difference beween SpreadableIdeas and others.  Many will offer a quick price and guarantee you a 100% SEO site within 10 days, and on the 11th, 30th, and 60th day you are still looking for the improvements, the increased traffic, the increased sales;  well, too late, they took your money, wasted your time and nothing happened.

We will be very clear with you as to the cost and the long term commitment we will make to you based on our agreed upon fee and what we will do.  When it comes to search engine optimization of any site it will typically take between 3 to 6 months to see quantifiable results, i.e. search engine ranking, customer stickiness, increased sales, cross-linking, etc.

We guarantee to be there along the way to help.

Contact us today for a free evaluation:  webstudio@spreadableideas.com

Many will argue that nothing of value is free anymore in life. I beg to differ! In this latest blog, I will give you some great free SEO tips to get you started with your website. Throughout the life of your website (which is hopefully a long and fruitful one), you are going to be inundated with reading material that says "do this" and "do that" to your website to make it more search engine friendly. Many of these suggestions are outdated and some perhaps are even harmful. I can remember the days when it was suggested that you have as many instances of your keywords in the body text of your website. That we now know is not a good thing and is in fact spammy to the major crawler based search engines like Google and Yahoo. Follow as many of these free SEO tips and you are sure to get off to a positive start...

1. Keyword enriched HTML title tags

   
   Make sure to always insert your top 3-4 keyword phrases into your HTML title tag. This is one of the most important things you can do for your website's SEO and overall search engine friendliness. This tag sets the precedence for the content that is on the page after your HTML title. This tag will also serve as the headline of your search results on Google. Make sure that the HTML title tag also relates some sort of call to action.

2. Use H1 headline tags

   
   H1 headlines are a great way to mimic the message in your HTML title thus adding more "weight" to your most important keywords. We have already established that you want to reinforce your keywords with great content on your website itself. H1 headlines are a fantastic way to accomplish this goal. By both using a keyword enriched HTML title and H1 headlines, you are letting search engine bots know that you really want to convey useful content to back up your on page, highlighted keywords. It is a good idea to use the same terms in both your HTML title tag and in your H1 headline, but don't make the mistake of making them both EXACTLY the same.
   
   The H1 headline will also greatly benefit the viewers on your website. Headlines on your website are just as important as a headline in a newspaper. It relays the central message of the page within your website. You can also greatly reduce your website's bounce rate by clearly defining what you are going to talk about on your website. More often than not, a visitor will leave your website if you simply post text on the page without a descriptive initial headline. When was the last time you read a newspaper article without first reading the headline?

3. Setup Meta Tags

   
   Although meta tags are not as important as the used to be, they still absolutely can help get you some highly targeted traffic from search engines. You should make sure to implement meta data that is unique, informative and catchy. Also, make sure to change your meta data for each page on your website. I like to suggest to our customers that they create all of the content on the page itself, then take measures to create the meta data. Yahoo/Bing seem to use website's meta tag data more precisely than does Google.
   
   I would still make sure to have creative meta data in your coding. It is important to think of meta tag data as the information that a person sees in your search engine rank listing. When a potential visitor finds your website's listing after a keyword search, the text that they read is often pulled directly from your website's meta data. The part that the visitor clicks is often your meta title. The text that follows the clickable link is many times your meta description. Someone is many times more apt to click on your ranking link when it gives them a call to action or has descriptive keyword phrases within it. If your meta data contains blasé information and merely says "Home Page" then your chances of a click are far less.

4. Internal linking

   
   Make your internal linking a priority. The best way to assure that all of your pages are found by search engine bots is to link to each and every one of them. Search engines depend on following links to find all pages and websites on the internet. If there were no links, search engine bots would have no way of successfully navigating their way around. The same holds true for your website on a much smaller scale. Make sure to link to your top pages within your website directly from the homepage. You can link to smaller pages on your website from some of your inner pages.

5. Create a site map

   
   This section somewhat piggy backs on the last one with internal linking. Create a link on your homepage that reads, "Site map." I suggest keeping it very simple with your site map. All you need to do is create good old fashioned HTML links to all of your pages on your website. Search engine bots love a good, simple site map. They can easily access your site map and follow (and index) your links rather quickly! This can save you a lot of time and will make sure that your hard to find, or deep rooted links are followed and found.

6. Concentrate on keyword enriched anchor text

   
   The words that are found in your anchor text carry great weight with search engine algorithms. The anchor text is the wording in the clickable part of a link. Many crawler based search engines like Google view the text that people link to you with as a crucial element. I suggest making your anchor text the exact keyword phrase that you desire to be found on a major search engine with.
   
   For example, when we request links, many times our link proposal will look like this:
   
   <a href=http://www.spreadableideas.com/">Free SEO</a> - Free Expert website analysis and consultation.
<a href=http://www.spreadableideas.com/">Free Expert Website Analysis</a>
   
   Those are a couple of keyword terms that we are targeting and thus we have included them in our anchor text.

7. Use lots of keyword enriched content

   
   When you write the content for your website, make sure to repeat your desired keyword phrases in your text. Make sure to stay on topic! Use your HTML title tag, HTML description meta data and H1 headlines to remain focused on the message of your page. Always reinforce your headlines and title with interesting data. You know your business best, so relay that information on your website. The more content the better I have always found. The more content the better as you are letting search engine bots know that you are a great source for their readers/searchers.

Create a blog

Search engines love to give their audience the best possible user experience. Another way to let search engines know that you have an important website is to always update it with fresh new content. A blog is perfect for this. It is a lot of work, trust me. The rewards though can be great for your website and your search engine rankings. Always keep the notion in the back of your mind that search engines want to give their audience a reason to come back and search engine over and over again. The only way that a search engine can please their audience is if they display great websites. In a search engine's "mind" a website that constantly updates with new and useful information is one that is worth showing their searchers.

 

Spreadablideas.com is a USA based web design agency with clients worldwide who come to us because we take time to understand their needs. Our web designers, social media specialists, and graphic designers create web sites and applications that work beautifully and integrate within the social media landscape.  We never lose sight of the purpose of a client’s web design requirements in favor of gimmicks, short cuts or quick fixes.

We guarantee to create a product that will convey your message effectively and help your customers achieve their goals as easily as possible. And, because the web sites, web applications, software, and brands that we create are conceived, designed, and implemented with those goals in mind, we are able to guarantee that they will work for you.

Spreadableideas.com was founded under the premise that creating a clients web image is more than a logo, more than an attractive website or great graphics.  We recognize that design, image, presentation and branding are key to the success of any business on the web, but we take it a step further...your idea, your business, your brand, your service must be spread accross the web and propagated throughout all web communities by implementing a social media marketing plan which integrates with your web design, blog and advertising campaign.

Our web studio incorporates into each of our client projects six key components:

• Social Media Integration
• Web Design
• Branding & Image
• SEO "Search Engine Optimization"
• Submission to: Search Engines, Directories, Forums & Content Targetted Listings
• Social Media Network: As part of all of our projects, we will establish Social Media accounts for our clients at all major social network portals, i.e. Facebook, Twitter, LinkedIn, Myspace, Stumbleupon, Partnerup, Mixx, Digg, and over 100 more.

By incorporating each of these components we insure that our clients obtain maximum web exposure.  Where many web design firms will charge extra for many of these services, we include them for free.  Our goal is to see our clients succeed on the web and provide them with a solid presence on the web for their products and services.

Contct Us Today!