Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts


Businesses across all industries can benefit from the immediate advantages paid search, or pay-per-click (PPC) advertising, provides. PPC advertising offers you immediate search engine visibility, a definite plus when you are building a new site, or working on obtaining better search engine visibility.

Depending on the option you choose, it can send highly targeted, pre-qualified traffic from those who have already visited your website or Facebook account. In addition, it allows you to control and test brand messaging, while working within a set budget that can’t be exceeded. There is even some evidence that PPC advertising helps your organic traffic as well. How? People who regularly see your ads, begin to recognize your brand, increasing the likelihood they will click on your website in organic search results too.

Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy using SEO and a Short Term Strategy using Search Engine Marketing (SEM).

Search Engines are not the only source in pay per click campaigns, most of the social networks have incorporated a similar program these include Facebook, Twitter, LinkedIn and various key ad service and publisher networks.

Pay per click does not have a maturity period, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.

SpreadableIdeas helps you create the most effective and budget conscious PPC campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords and phrases which would target the right customers and which are not priced too high.  PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth.

Once again, we differentiate ourselves with other companies by providing you straightforward answers.  PPC is an excellent way to obtain immediate traffic to your site, but without a proper landing page being designed which will greet your customers or a proper opt-in mechanism for the visitors to let you know they were there, then you will be wasting your money.

We consider that a PPC campaign should be implemented only after a website has been designed with all the SEO bells and whistles and where landing pages specific to the PPC campaign have been designed.  We will be happy to speak to you more about this, once you have a clear understanding of how PPC marketing works we are confident that you will take the appropriate steps to insure the success of your campaign.
What we Offer...
SpreadableIdeas  is the most trusted solution provider for custom PPC campaigns. We offer a fail proof marketing strategy that accomodates businesses of all sizes...
  • SpreadableIdeas specializes in PPC campaigns for major search engines like Google, Yahoo, AOL, and MSN
  • The core of our PPC process is an exhaustive Keyword and Keyword Phrase research process – a process that yields targeted keywords aligned to your product and service and that which is not highly priced.
  • Creating targeted Ads that are suitable for a particular demographic or local community.
  • Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different location
  • We also help you in optimizing your Landing Page with respect to the keywords being targeted
  • We design your ads in a way so that it maximizes your CTR (Click through Rate)
  • Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized
  • Management of all the bids under one umbrella – by qualified Adwords professionals of SpreadableIdeas.
  • End-to-End PPC campaign management so that the client can focus on other areas of business growth
  • We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.
We look forward to hearing from you soon!
socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748
 
In today's "social media", "social networking", "wireless media" environment, it is not enough to have a company brochure or flyer, consumers want to engage with you, your product and your service; and the point of engagement can be on their computer at work, on their laptop while having coffee at Starbucks or on their mobile device while they are waiting at a doctors office. 

Social networking sites have exploded in popularity in recent years, transforming the way businesses and consumers communicate with one another over the Internet. Every day, companies utilize social networking sites, blogs, videos, podcasts and more to connect with hundreds of millions of online consumers.

SpreadableIdeas specializes in helping companies adopt and deploy innovative social media strategies for the purpose of popularizing their brands, building outstanding reputations, and developing long-lasting relationships with customers and prospects.

What is Social media marketing? it is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.  Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms.  However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced. (Courtesy:  wikipedia)

We guarantee to be there along the way to help.
 
Contact us today for a free evaluation:  webstudio@spreadableideas.com




Make Millions and Make Change is your essential guide to business and personal success. It’s a book about succeeding in small business so we can better serve society. While the title of this book may sound like a get-rich-quick scheme, the methods that are shared get real people rich in the real world, even during the most difficult economic times. Building your brand into a sustainable business is an immense challenge, especially in a down economy. In this straightforward guide, author Mike Mann has documented his high growth theory for small businesses. Make Millions and Make Change! is a living text that includes business “Best Practices” and methodologies intended to empower, educate, and motivate you to step into your industry of choice, make your own millions, and then give back to society in a meaningful way. Mike explains in clear language how to proactively thrive in a competitive market and build your brand into a winning business. With an emphasis on modern marketing and technology, this guide offers many excellent ideas for success in business and life.

Make Millions and Make Change!: Secrets to Business and Personal SuccessAbout the Author:  Social activist and serial entrepreneur Mike Mann has been proactively involved with the Internet since 1994. At that time, Mike founded and ran the ISP and web developer, Internet Interstate, until he sold the company to Verio in 1997. Mike then founded the world’s largest secondary market for domain names, BuyDomains.com, which is now called NameMedia. In 2005, he sold the majority of his interest in BuyDomains.com and the Seeq.com search engine portal to Highland Capital Partners and Summit Venture Partners. Mike is also founder of several active, successful, for-profit corporations including Phone.com, Skateboards.com, DomainMarket.com, Yield Software, BrowserMedia, and others. In many cases, his companies exchange resources, talent, and technologies in their never-ending quest to deliver innovative, profitable digital products and services. To perpetuate his interest in charitable works, Mike is the chairman and founder of Grassroots.org (501c3), a global network that provides free services to nonprofits and promotes social action. Mike and his team also manage Make Change! Trust, a charitable fund that supports select 501c3 charitable organizations. Spreadablieideas Domains

 


Search Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.

In the realm of search engine's, there is a very thin line between a good ranking and a spam.  The last couple of years has seen search engine's adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.

In a few cases clients have come to SpreadableIdeas to seek help after they have been "black listed", blocked or banned by Google.  When this happens to a company's website or a celebrity's website or any website, it can be devistating.  To a business it will mean loss of revenue and to a celebrity loss of exposure or fans.  Which ever way you quantify the loss, the bottom line is that there will be one.  To get the site re-listed and accepted by Google and off the black list takes time, effort and this translates into money.

We recommend that you consult with SpreadableIdeas before you use any quick fixes offered on the net today.  Many will offer you listings, submission and optimization to 1,000 search engines for one low price.  These are all engine spammers and may result in your site being "black listed" or banned, and in manny instances they are just plain old "scams".

Our approach is a long term approach as we will explain.

SpreadableIdeas approaches your website with an intention to
  • Understand the direction and objective of your business and pin down the target areas from a marketing angle
  • Visualize your site from a customer's angle in order to reconstruct the content as the market needs it
  • Analyze the current position in the search engine rankings.
  • Understand the social positioning of the site - Link status & competitor analysis
What we offer..
We offer what we have delivered to others like you and what we have practiced.  We design your website
within the guidelines of Search Engine Optimization.

  • We preserve the existing foundation and credibility of your website
  • Preserve the existing reference (incoming links) to your website
  • Enhance the internal page linking so that all the important pages are highly ranked
  • Judiciously submit your website to the most trustworthy search engines and directories.
  • We utilize the principles of Latent Semantic Analysis (LSA) which Google adheres to, in constructing your content
  • We will build your Social reference system brick by brick so that over time, your site has built a solid reputation in its domain
  • We provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house.
Results
SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business
entity on the web has a budget allocated for the site optimization.  The most obvious benefits visible are..
  • Your site starts getting recognized for a particular business and for a set of targeted keywords
  • From a state of anonymity, your website achieves a level of respectability which was not possible without SEO
  • A higher visibility means a higher traffic – which ultimately transforms to a better business prospects.
  • SEO is a long term investment and many times the results of a good SEO effort get better with age – just like an aged wine
  • Your website will take less time to upload and the server downtime is also reduced if the SEO was done in the right way
  • Visitor stickiness increases on the website since the redundant features of the site are removed
  • A good SEO strategy will ensure a greater conversion for your storefront
Our Guarantee

The easiest and honest answer is "none", the reality is that after completing the SEO on your website, re-launching the site as optimized and monitoring the results, we can guarantee that over time we will see results.  What we can not guarantee is how soon, or how much will the results be.

Again, this is the difference beween SpreadableIdeas and others.  Many will offer a quick price and guarantee you a 100% SEO site within 10 days, and on the 11th, 30th, and 60th day you are still looking for the improvements, the increased traffic, the increased sales;  well, too late, they took your money, wasted your time and nothing happened.

We will be very clear with you as to the cost and the long term commitment we will make to you based on our agreed upon fee and what we will do.  When it comes to search engine optimization of any site it will typically take between 3 to 6 months to see quantifiable results, i.e. search engine ranking, customer stickiness, increased sales, cross-linking, etc.

We guarantee to be there along the way to help.

Contact us today for a free evaluation:  webstudio@spreadableideas.com
 
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