Your Brand must stand out and be at the center of all conversations and marketing plans. Social media is something which you cannot afford to ignore - you must be connected. Whatever industry you are working in, it is amazing to see how much influence social media can have on your business – you just need to know how to use it to your advantage.
Social Media marketing basically defines how you can use online channels to market your products, get traffic, convert people into customers, get your conversation started, etc. So when you’re planning your marketing mix, it is important to understand the dynamics of different social media tools to find the right ones for your business. You can’t just put them all up and expect magic to happen. What works for an online clothing store may not work for a local restaurant. Similarly, what works for a CPA or Attorney that is providing a service, may not work for a retail electronics store who is selling a product.
That is why we keep reminding our clients not to follow someone else’s best practices by the book – you must be able to determine what will work best for your business. If you are an event manager, figure out what tools to use for maximum impact – e.g. you may want to create an online page for an event and choose not to for another. Will short-lived fame from getting highlighted on, Facebook, Stumbleupon, Techcrunch or Digg help you or will creating an authoritative blog about your industry? Are different internet marketing techniques like SEO and PPC going to work for your launch or event or are they just hyperboles? Is the expense aligned with the reward? You need to know how to make these important decisions effectively, and for that you need to understand the impact of social media on launches, events, new products, and any other services…
The next phase of a social media marketing campaign is monitoring and measuring. A great marketing campaign can be launched, but with out the proper monitoring you will not know the effectiveness of the campaign. We have the tools and experience necessary to track your social media and internet marketing campaigns.
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