Your Brand must stand out and be at the center of all conversations and marketing plans. Social media is something which you cannot afford to ignore - you must be connected.  Whatever industry you are working in, it is amazing to see how much influence social media can have on your business – you just need to know how to use it to your advantage.

Social Media marketing basically defines how you can use online channels to market your products, get traffic, convert people into customers, get your conversation started, etc.  So when you’re planning your marketing mix, it is important to understand the dynamics of different social media tools to find the right ones for your business. You can’t just put them all up and expect magic to happen. What works for an online clothing store may not work for a local restaurant.  Similarly, what works for a CPA or Attorney that is providing a service, may not work for a retail electronics store who is selling a product.

That is why we keep reminding our clients not to follow someone else’s best practices by the book – you must be able to determine what will work best for your business. If you are an event manager, figure out what tools to use for maximum impact – e.g. you may want to create an online page for an event and choose not to for another. Will short-lived fame from getting highlighted on, Facebook, Stumbleupon, Techcrunch or Digg help you or will creating an authoritative blog about your industry? Are different internet marketing techniques like SEO and PPC going to work for your launch or event or are they just hyperboles?  Is the expense aligned with the reward?  You need to know how to make these important decisions effectively, and for that you need to understand the impact of social media on launches, events, new products, and any other services…

The team at SpreadableIdeas has the technical expertise and real-world experience working with clients in diverse industries, that we will be your partner throughout the process.  It is key to establish a social media presence that reflects your brand, your image, your message and that it is all consistent throughout each of your advertising channels.

The next phase of a social media marketing campaign is monitoring and measuring.  A great marketing campaign can be launched, but with out the proper monitoring you will not know the effectiveness of the campaign.  We have the tools and experience necessary to track your social media and internet marketing campaigns. 


We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748

 

In today's "social media", "social networking", "wireless media" environment, it is not enough to have a company brochure or flyer, consumers want to engage with you, your product and your service; and the point of engagement can be on their computer at work, on their laptop while having coffee at Starbucks or on their mobile device while they are waiting at a doctors office. 

Social networking sites have exploded in popularity in recent years, transforming the way businesses and consumers communicate with one another over the Internet. Every day, companies utilize social networking sites, blogs, videos, podcasts and more to connect with hundreds of millions of online consumers.

SpreadableIdeas specializes in helping companies adopt and deploy innovative social media strategies for the purpose of popularizing their brands, building outstanding reputations, and developing long-lasting relationships with customers and prospects.

What is Social media marketing? it is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.  Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms.  However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced. (Courtesy:  wikipedia)

We guarantee to be there along the way to help.
 
Contact us today for a free evaluation:  webstudio@spreadableideas.com

Image source: www.topwebdesignschools.org

Posted by Tom Johansmeyer on March 22nd, 2011 10:00 AM

 

With close to 200 million people on Twitter, 600 million on Facebook and 100 million on LinkedIn, it isn’t hard to find large groups with heartbeats. Thinning the herd, however, and finding the likely buyers of your company’s product isn’t nearly as easy. This is the challenge in social media marketing: you need to cut through the vastness and somehow locate – and engage with – your target market. The effort must begin before you even push out your first tweet or status update, in fact. Take a look at the demographics of the major social media platform to see if the right people are even there.

I came across this list of four interesting statistics on social media users by platform at OpenView Labs, the social media environment for venture capital firm OpenView Venture Partners. This isn’t enough to help you make savvy marketing decisions around social media platform choice, but it should help you get started.

1. Look for the ladies on …

If you want to engage with women, your best bet is – believe it or not – MySpace. Twitter and Facebook, according to the OpenView Labs post, “don’t have large gender skews”. MySpace, meanwhile, has plenty of women – 64 percent of the user base, in fact.

2. Find deep pockets on …

Twitter. Well, you’ll find them on Facebook, too. Twenty-seven percent of Twitter users pull down more than $75,000 a year, with 23 percent of Facebook users crossing that threshold. MySpace is for the less affluent: 63 percent of the site’s users make less than $50,000 a year.

3. The early-bird special is on …

A substantial 37 percent of Facebook users are age 45 or older, compared to 28 percent for Twitter and 24 percent for MySpace. So, it seems safe to bet that a larger percentage of Facebook users watch golf and have dinner at 4:30 in the afternoon.

4. College grads congregate on …

An education doesn’t mean you have to speak in long sentences, I guess. With 37 percent of its users holding at least a bachelor’s degree, Twitter’s user base is the most educated.

So, how does this help you out? Well, it’s nice to have a sense of whether your target market is even available on a particular social media platform before you invest you time and capital in it. Of course, this is just the tip of the iceberg. Instead of pulling the trigger before thinking, spend some serious time monitoring different social media platforms and doing extensive research before deciding where to commit your company’s marketing cash and capabilities.

These are numbers to get you started, but you still have a lot more work to do. Remember: social media is no different from any other form of marketing. You need to think, plan and do it right. Otherwise, you might find yourself pushing your company’s products on Friendster … a move that isn’t exactly value-accretive, right?