Social networking sites have exploded in popularity in recent years, transforming the way businesses and consumers communicate with one another over the Internet. Every day, companies utilize social networking sites, blogs, videos, podcasts and more to connect with hundreds of millions of online consumers.
SpreadableIdeas specializes in helping companies adopt and deploy innovative social media strategies for the purpose of popularizing their brands, building outstanding reputations, and developing long-lasting relationships with customers and prospects.
What is Social media marketing? it is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
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