Businesses across all industries can benefit from the immediate advantages paid search, or pay-per-click (PPC) advertising, provides. PPC advertising offers you immediate search engine visibility, a definite plus when you are building a new site, or working on obtaining better search engine visibility.
Depending on the option you choose, it can send highly targeted, pre-qualified traffic from those who have already visited your website or Facebook account. In addition, it allows you to control and test brand messaging, while working within a set budget that can’t be exceeded. There is even some evidence that PPC advertising helps your organic traffic as well. How? People who regularly see your ads, begin to recognize your brand, increasing the likelihood they will click on your website in organic search results too.
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy using SEO and a Short Term Strategy using Search Engine Marketing (SEM).
Search Engines are not the only source in pay per click campaigns, most of the social networks have incorporated a similar program these include Facebook, Twitter, LinkedIn and various key ad service and publisher networks.
Pay per click does not have a maturity period, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.
SpreadableIdeas helps you create the most effective and budget conscious PPC campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords and phrases which would target the right customers and which are not priced too high. PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth.
Once again, we differentiate ourselves with other companies by providing you straightforward answers. PPC is an excellent way to obtain immediate traffic to your site, but without a proper landing page being designed which will greet your customers or a proper opt-in mechanism for the visitors to let you know they were there, then you will be wasting your money.
We consider that a PPC campaign should be implemented only after a website has been designed with all the SEO bells and whistles and where landing pages specific to the PPC campaign have been designed. We will be happy to speak to you more about this, once you have a clear understanding of how PPC marketing works we are confident that you will take the appropriate steps to insure the success of your campaign.
What we Offer...SpreadableIdeas is the most trusted solution provider for custom PPC campaigns. We offer a fail proof marketing strategy that accomodates businesses of all sizes...
- SpreadableIdeas specializes in PPC campaigns for major search engines like Google, Yahoo, AOL, and MSN
- The core of our PPC process is an exhaustive Keyword and Keyword Phrase research process – a process that yields targeted keywords aligned to your product and service and that which is not highly priced.
- Creating targeted Ads that are suitable for a particular demographic or local community.
- Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different location
- We also help you in optimizing your Landing Page with respect to the keywords being targeted
- We design your ads in a way so that it maximizes your CTR (Click through Rate)
- Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized
- Management of all the bids under one umbrella – by qualified Adwords professionals of SpreadableIdeas.
- End-to-End PPC campaign management so that the client can focus on other areas of business growth
- We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.
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