Socialnomics - How social media transforms the way we live and do business.

Qualman is International speaker of the Fortune 500, a widely experienced marketing specialist who’s been working with some really big brands in the industry. Socialnomics is a fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future.  Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business  Erik Qualman's book provides a clear vision of the social media landscape and how it affects our lives, our businesses and the world, here's what others are saying:

“People with a passion for something can be infectious.  It’s obvious that Erik Qualman’s passion is social media.” – Dan Heath, New York Times Best Selling Author of Made to Stick & Switch

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

“Erik Qualman has a very bright future.” - Angelo Pizzo, Award-winning writer and producer of Hoosiers and Rudy.

“Marketing is experiencing a profound paradigm shift. In the old paradigm, marketers controlled the conversation with consumers through commissionable media – television, radio, newspapers and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place real-time.  Erik Qualman’s Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communications.” – Dr. Eli Cox, Marketing Department Chair, McCombs School of Business

“Qualman’s intelligence on social media is a necessity for businesses and individuals.  A “Socialnomics Strategy” should be put in place for every person and company.” — Todd L. Young, President and CEO- ProspX, Inc.