Content must be Consistent, Fresh and Responsive!

 

Content is being generated at a furious pace and as a logical fallout, Content Management has become an enterprise wide issue to be handled with a sound strategy

A CMS (Content Management System) can be perceived as a hybrid technology of website maintenance and document management system – The delivery, addition, modification or deletion of new or updated content can be achieved simultaneously from different points. Web is being ruled by the introduction of new content every second and in this situation, if we are burdened with a monolithic structure. The management of content should be flexible and systematic.

Some of the fundamental features of a standard CMS are:

• Completely database driven site engines
• News, products, or services sections fully editable and manageable
• Topics sections can be added to by contributing Authors
• Fully customizable layouts including left, center, and right Menu boxes
• Browser upload of images to your own library for use anywhere in the site
• Dynamic Forum/Poll/Voting booth for on-the-spot results
• Import of multi-formatted documents – text, graphics, videos, music..
• Allocate different privilege or roles to different users of the website – admin, author, contributor..etc,
• Presence of an alert or notification system where managers or admin are informed of any changes to the existing content
• Version control is also one of the basic features of a standard CMS. It gives the site administrator a complete control over the management of document versions
• A standard CMS is supported by a centralized archive where all the published documents are stored. This facilitates a rapid search facility for documents within the site
• At present, most of the CMS are equipped with a robust editing system which gives the content creator a complete control over the formatting of the documents

Administration at your fingertips:

• Change order of objects including news, FAQs, Articles etc.
• Random Newsflash generator
• Remote Author submission Module for News, Articles, FAQs, and Links
• Object hierarchy - as many Sections, departments, divisions, and pages as you want
• Image library - store all your PNGs, PDFs, DOCs, XLSs, GIFs, and JPEGs online for easy use
• Automatic Path-Finder. Place a picture and let the CMS ! fix the link
• News Feed Manager. Choose from over 360 News Feeds from around the world
• E-mail a friend and Print format available for every story and Article
• In-line Text editor similar to any basic word processor software
• User editable look and feel
• Polls/Surveys - Now put a different one on each page
• Custom Page Modules. Download custom page Modules to spice up your site
• Template Manager. Download Templates and implement them in seconds
• Layout preview. See how it looks before going live
• Banner Manager. Make money out of your site

Why do you need a CMS?

Any business owner who knows the importance of content will acknowledge that a CMS is an indispensable tool for the website.

• If you change the content of your site is changed very frequently, then you are in urgent need of a CMS
• Do you make changes to your website when the world is sleeping or when you have just a couple of minutes to make the changes
• You have a content based site which has more than 1000 pages and the content is being changed every minute by team members from around the world – How do you manage the consistency and confidentiality?
• The maintenance cost of large & medium sites is a big constraint on the budget. A CMS not only reduces the maintenance cost but it also manages the content more effectively.
• And the most important factor from a business perspective – Do you have a global team with the authority to change the site content. A CMS is indispensable for a global content delivery and management

What we Offer..

Every client and project is unique and they require a custom content management system solution.  SpreadableIdeas specializes in delivering flexible and scalable content-centric applications suited to customers' specific requirements. The major features of our CMS offering are Centralized Editing Tools at your finger tips

• State of the art content editing tools with WYSIWYG editing.
• Technical independence for content creation
• Content creators can work as if they are working on normal word documents
• Multi-Point Editing
• Concurrent editing and modification of content by different users
• Robust Media management
• Management of media files becomes a routineimages, files, PDF Documents, Video and Audio.
• Document version management
• CMS solution has integrated version control system
• Document archiving facility
• An automatic archiving of published documents is accomplished through the SpreadableIdeas CMS solution
• Integrated Role assignment
• Roles and privileges can be easily assigned so that the content publishing and management is achieved seamlessly

We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748

 

Spreadableideas is a Web Studio offering a full menu of marketing services to help clients of all sizes and types achieve their desired results.  Our services include content and social media marketing, public relations, website design and development, branding,  media planning,  focused search marketing, event planning and all delivered in a way that makes sense, adjusts to your specific budget while increasing the profitability of your brand, products and services.

Your Brand must stand out and be at the center of all conversations and marketing plans. Social media is something which you cannot afford to ignore - you must be connected.  Whatever industry you are working in, it is amazing to see how much influence social media can have on your business – you just need to know how to use it to your advantage.

Social Media marketing basically defines how you can use online channels to market your products, get traffic, convert people into customers, get your conversation started, etc.  So when you’re planning your marketing mix, it is important to understand the dynamics of different social media tools to find the right ones for your business. You can’t just put them all up and expect magic to happen. What works for an online clothing store may not work for a local restaurant.  Similarly, what works for a CPA or Attorney that is providing a service, may not work for a retail electronics store who is selling a product.

That is why we keep reminding our clients not to follow someone else’s best practices by the book – you must be able to determine what will work best for your business. If you are an event manager, figure out what tools to use for maximum impact – e.g. you may want to create an online page for an event and choose not to for another. Will short-lived fame from getting highlighted on, Facebook, Stumbleupon, Techcrunch or Digg help you or will creating an authoritative blog about your industry? Are different internet marketing techniques like SEO and PPC going to work for your launch or event or are they just hyperboles?  Is the expense aligned with the reward?  You need to know how to make these important decisions effectively, and for that you need to understand the impact of social media on launches, events, new products, and any other services…

The team at SpreadableIdeas has the technical expertise and real-world experience working with clients in diverse industries, that we will be your partner throughout the process.  It is key to establish a social media presence that reflects your brand, your image, your message and that it is all consistent throughout each of your advertising channels.

The next phase of a social media marketing campaign is monitoring and measuring.  A great marketing campaign can be launched, but with out the proper monitoring you will not know the effectiveness of the campaign.  We have the tools and experience necessary to track your social media and internet marketing campaigns. 


We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748

 

A Corporate website is more than the face of a business. It is the market perception of a firm. SpreadableIdeas translates your business objectives into a compelling case for collaboration on the web.

Corporate website development not only requires a technically adept team of designers but also market savvy group of professional who understand the business objectives and the demands of the market. A successful design demands a conceptual clarity and an ability to visualize the overall solution within the periphery of specific industry domains and their business processes.

The creative and technical team at SpreadableIdeas is a seasoned group of professionals  who can visualize the most complex client requirements and can translate them into a simplistic and aesthetic solution.  A corporate website that will help announce your arrival on the scene.

We deliver a product that makes your organization the leader in its segment while carving a niche for itself in the web world.

Our energies are put to make the process easy yet comprehensive and provide a solution which is optimal for your company.

Our Approach

We change ourselves for your business so that you can succeed – This translates into a completely unique and custom solution tailored to your business and marketing needs.

In our portfolio area, you will find "true custom one of a kind" design and development projects from around the world. Our Corporate website portfolio includes some of the largest to the smallest corporate and small businesses with all types of budgets.

Our corporate design specialists' design all the projects from scratch and program all applications to custom fit the requirements of our clients.

Our website design processes are centered around:

• Search Engine Optimization
• Accessibility
• Page Layout & Navigation
• Content Management
• Process Management

SpreadableIdeas website designs are stylish and contemporary that instantly appeals to your customers to retain their attention. We are experts in creating and communicating a strong, clear and compelling brand.
Corporate Site Features

The current business environment demand a site that is both strategic as well as conversational.
The website should function as a public relations portal for the corporation.

The following features are an integral part of the SpreadableIdeas Corporate website design.

• Blog: Corporate blogs opens the doors for conversation with your potential partners and customers.
• Discussion Board/Chat Room: SpreadableIdeas integrates a discussion board that offers 2-way communication for customers with support teams. Discussion topics and threads can be created by members and offers a way for customer support representatives to discuss issues, provide support and answer many questions customers may have about products or services.
• News and Articles: A content managed news center with content syndication (RSS) capabilities.
• Knowledge Base/Resource Center: A knowledge and resource center allowing distribution of various documents including PDFs, Word documents, CAD files, and most other document types.
• Site Search: Allowing site visitors to quickly and easily find information they are looking for.
• Events Calendar: Full control of an events calendar that allows site administrators to create and post events as well as create custom event forms allowing site visitors to sign up online.

Results

• Increased web visibility
• Improved process efficiency
• Increased workforce productivity
• Reduction in operational & maintenance costs
• Increased ROI
• Enhanced Client Satisfaction

We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748

 

Commerce is at the center of the Internet economic revolution. eCommerce has established itself as the new way of doing business .

What is eCommerce?

E-Commerce or Electronic Commerce (EC) is the process of conducting business transactions in a virtual economic environment – through the internet. Every business needs a dynamic store at a right location and in the eCommerce environment, the requirement for a successful business is dynamic website which is capable of handling all business transaction. This is where SpreadableIdeas comes into picture – it transforms your business vision into an online reality.

Why Sell Online?

In this economic environment, no company wants overheads and logistical wastes. Ecommerce is an agile and trusted business solution where products and services can be sold and purchased while sitting in the comforts of your room – Now that's e-revolution. SpreadableIdeas offers one of the most robust eCommerce solutions in the Industry. Some of the major benefits of adopting an SpreadableIdeas eCommerce solution are:

• 24x7x365 business — Non-stop business transaction – even when you are sleeping.
• Global customer reach — Websites have a global nature and it can be accessed through Internet
  from anywhere in the world.
• Rapid & uniform information — Unlike a traditional store, an online store is able to deliver quick
  messages about products, services, promotions at lightening speed.
• Enhanced Bottom-line — The presence of an online store lends credibility to your physical store
  leading to a greater trust factor as well as a greater sales
• Zero-Middleman – There is no scope of any revenue go to the middle men
• Automated Operations - eCommerce solutions are seamlessly integrated with Payment and
  accounting gateways leading to a complete automation of business transactions
• Enhanced customer satisfaction - Customers have easy access to Live Customer Service Chats,
  24x7 Call centers – resulting in unmatched customer service
• Enhanced Web visibility – eCommerce Websites are Search Engine Friendly – a greater chance
  for your business to be found on the web

What we Offer

SpreadableIdeas's Online Store Solutions are

• 100% Safe The hosting service behind your store should be like a well oiled machine — SpreadableIdeas servers have a track record of 99.9% uptime rating.
• Efficient manageability Your online store can be managed and maintained from any part of the world as long as you have the internet connection
• Agile and Scalable solution Upgrade and customization of the eCommerce site is super easy and can be accomplished with little training
• Transactional Security – All financial transactions undergo a tamper-proof security system based on best of breed encryption algorithms
• User friendly design – Visitors are the key to success and SpreadableIdeas's ecommerce solution is known for their user friendliness
• Aesthetics and Appearance – An uncluttered website design which is easy on the eyes is indispensable for the online store's success

SpreadableIdeas eCommerce Solution Features...

• 100% search engine compatible solution
• you can set up as many categories, subcategories and products as you want
• Secure Visa, MasterCard, Amex and Discover Card Processing
• Best of Breed Fraud Detection and Prevention
• Robust Backorder management and an intuitive Inventory Control
• Automated invoice generation and tracking
• Multiple Shipping & Tax Options
• Real time UPS and FedEx calculations
• Real time Inventory tracking and reporting
• Accurate tracking of Return customers
• Easily accessible of Back order history
• Customer has access to the order history
• Customers can view order history
• Featured product listing Basic and Advanced Search Inventory management
• Multi supplier drop shipment calculations
• Password protected sections based on authority
• Express checkout capability
• Site Traffic reporting capability
• Browsing capability by price, manufacturer, category

We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748

Businesses across all industries can benefit from the immediate advantages paid search, or pay-per-click (PPC) advertising, provides. PPC advertising offers you immediate search engine visibility, a definite plus when you are building a new site, or working on obtaining better search engine visibility.

Depending on the option you choose, it can send highly targeted, pre-qualified traffic from those who have already visited your website or Facebook account. In addition, it allows you to control and test brand messaging, while working within a set budget that can’t be exceeded. There is even some evidence that PPC advertising helps your organic traffic as well. How? People who regularly see your ads, begin to recognize your brand, increasing the likelihood they will click on your website in organic search results too.
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy using SEO and a Short Term Strategy using Search Engine Marketing (SEM).

Search Engines are not the only source in pay per click campaigns, most of the social networks have incorporated a similar program these include Facebook, Twitter, LinkedIn and various key ad service and publisher networks.

Pay per click does not have a maturity period, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.

SpreadableIdeas helps you create the most effective and budget conscious PPC campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords and phrases which would target the right customers and which are not priced too high.  PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth.

Once again, we differentiate ourselves with other companies by providing you straightforward answers.  PPC is an excellent way to obtain immediate traffic to your site, but without a proper landing page being designed which will greet your customers or a proper opt-in mechanism for the visitors to let you know they were there, then you will be wasting your money.

We consider that a PPC campaign should be implemented only after a website has been designed with all the SEO bells and whistles and where landing pages specific to the PPC campaign have been designed.  We will be happy to speak to you more about this, once you have a clear understanding of how PPC marketing works we are confident that you will take the appropriate steps to insure the success of your campaign.

What we Offer...

SpreadableIdeas  is the most trusted solution provider for custom PPC campaigns. We offer a fail proof marketing strategy that accomodates businesses of all sizes...

• SpreadableIdeas specializes in PPC campaigns for major search engines like Google, Yahoo, AOL, and MSN
• The core of our PPC process is an exhaustive Keyword and Keyword Phrase research process – a process that yields targeted keywords aligned to your product and service and that which is not highly priced.
• Creating targeted Ads that are suitable for a particular demographic or local community.
• Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different location
• We also help you in optimizing your Landing Page with respect to the keywords being targeted
• We design your ads in a way so that it maximizes your CTR (Click through Rate)
• Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized
• Management of all the bids under one umbrella – by qualified Adwords professionals of SpreadableIdeas.
• End-to-End PPC campaign management so that the client can focus on other areas of business growth
• We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.

We look forward to hearing from you soon!

socialteam@spreadableideas.com
Call us Today, let us start the conversation
@ 786.248.1748